Have you been looking to promote your startup business via the power of Instagram? If so, you’re likely doing it wrong says Vito Proietti.
Here are five tips to help develop your Instagram for Business skills and improve engagement with your target audience:
1) Engage but don’t be spammy.
As a rule of thumb, your posts should add value in some way. Yes, there may be times when this means promoting a specific product or service, but most people follow businesses for entertainment and information purposes. The more helpful and entertaining content you post––aside from ads––the more likely it is that current and future customers will engage with you and your brand online. Also, use hashtags to increase the number of eyes on your posts!
2) Don’t set up a profile and leave it.
You don’t launch a startup and expect customers to simply find you, so why would you start an Instagram page and forget about it? It’s important to stay active and engaged with your audience says, Vito Proietti. Post often––at least once or twice each day. You can schedule posts in advance through various programs that exist for this purpose, but try not to rely on them too heavily as they lack personality. Also, be sure to interact with commenters by asking questions and thanking those who support you. This will keep engagement high and help keep people coming back for more.
3) Buy Followers.
There are many companies that will sell you followers, which is a fast way to appear more impressive on Instagram. Because the platform uses an algorithm that changes from time-to-time, having a high follower count will help attract even more people to your page and give you a better chance of being seen in their feeds––even if they don’t follow you. The followers you get this way may or may not be real people, so do some research before deciding who to buy from.
4) Create engaging content for ads.
If you have the budget for it, try creating ads specifically for Instagram; they tend to perform better than Facebook ones thanks to the layout and format of the site. Use images which are eye-catching and tell story using captions or hashtags. Also, use the same strategies listed above for general posts (engagement, hashtags). If you can build a following with genuine and interesting content, your ads will be seen as more authentic and will probably do better than those created by someone whose blog has zero likes or comments.
5) Create an exclusive Instagram page for fans and customers.
Now that you’re busy building credibility and followers by adding value to your audience’s lives, it’s time to create a special place just for them. For instance, if your startup business is in real estate, consider creating a “House of the Week” account using images from homes sold through your agency along with short descriptions about each property––who lived there before you moved in? What’s the address? What do you love most about your purchase? If your business is in fashion, consider sharing images of yourself wearing items from your line explains Vito Proietti. Make sure that you’re not being spammy or sales-y with these posts; simply enhance the relationship between you and your customers by giving them a more personal look into who they’re buying from.
When you master Instagram for Business, it will benefit both your startup business as well as the people following you––both now and down the road.
As you can see, How to use Instagram for Business strategy is very important. Social media is the best platform to build up a business says Vito Proietti. If you want your brand name to stay in people’s minds then must try this strategy and get massive traffic on your blog/website with increasing followers.
When it comes to promoting your business, Instagram for Business is the way to go. Users flock to this site because of its visual nature, which means that you can attract more customers than you would on other platforms––such as Facebook––which rely more on textual content. However, in order to get the most out of using this site, simply adding an account isn’t enough; you need to create engaging content and be active with both your followers and your fan base. So what are you waiting for?