Don’t forget that Google+ Local has a very important role when we’re marketing our businesses locally explains Vito Proietti. A great way of achieving local customers is by having our businesses registered in all the major social networks with unique information about each one. This way we can interact with our fans and potential customers in different ways and also manage customer support easier than ever before.
Take advantage of online communities such as Facebook, Twitter, LinkedIn and Google+. Our SMO (Social Media Optimization) campaigns should be focused mainly on these platforms since they have millions of users worldwide and most of them are potential customers we can reach with our products and services. Don’t forget to set up Google+ Local for your business page as well, since it has a major role when we’re marketing our businesses locally.
When it comes to marketing your business on a budget, you can easily get lost in the sea of websites and blogs shouting out different ways to do so. The problem is, every site claims they know the best, most cost-effective way to market your business – but how do you know which type of marketing will be most effective for your company? At Webpage, we specialize in helping small businesses learn what works and what doesn’t when it comes to online marketing.
Here is our take on which types of digital marketing tactics are the most successful and affordable:
Blogs are an integral part of any small business’ internet marketing campaign – that’s because blogging creates Google-friendly that helps push your website higher up in the rankings. Blogs also help to establish your company as an industry expert, which will make you more attractive to new customers and better equipped to handle any legal or customer service issues that may arise.
Social Media –
Some social media sites require a budget, but there are plenty of affordable options out there too. Sites like Facebook and Twitter can be used successfully by businesses on a limited budget; you just need to be smart about how you use it! You don’t want ads clogging up your timeline, and you definitely don’t want your tweets going viral for all the wrong reasons (read: spammy content). Find out what kind of posts work best for each site, and post accordingly.
Search Engine Marketing –
When most people think digital marketing, they picture Google Adwords. As the number one search engine in the world, it is crucial for businesses to have their website show up in front of potential customers when they search for products and services related to your industry. With the right keywords and a little bit of money behind them, ads on Google can pull in new leads and sales day after day.
Email Marketing –
Sending out an email newsletter with deals and discounts is a great way to attract repeat business from current customers. Email marketing also lets you stay in touch with current customers regarding upcoming promotions or events that may interest them. Remember: every sale doesn’t happen overnight (or over a few months), so staying in touch with your best customers will pay off, in the long run, says, Vito Proietti.
Online Event Promotion –
Hosting events or conferences can help boost your company’s image as an industry leader. But only if enough people are there to see it! That’s where online event promotion comes into play. Websites like Meetups make it easy to find people with similar interests and promote events that they can attend together. Even if you don’t have a big budget for marketing, these types of campaigns are still worth exploring.
PPC Management –
Pay-per-click (PPC) management allows marketers to reach their target audience quickly and efficiently. By showing their ads right when someone is searching for certain keywords related to their business. Like Google Adwords, PPC campaigns require a budget, but the results can be well worth the investment. A PPC manager will help you set up your campaigns, monitor them for success (or failure). And make changes accordingly to improve performance over time.
Social Media Management –
This is an essential aspect of any digital marketing campaign. Sites like Twitter, Facebook, Pinterest, and Instagram are constantly evolving; what works today may not work tomorrow. That’s where having a social media manager on staff comes into play explains Vito Proietti. Without someone managing their accounts. Small companies run the risk of missing out on opportunities. To increase their brand recognition and find new customers!
By choosing to start with one small aspect of digital marketing, you can build momentum and succeed in creating a successful online presence for your business. Next time, we’ll take a look at important considerations when it comes to choosing the right website platform for your business.